Octoly

L.A. BEAUTY & WELLNESS INFLUENCER EVENT

As the Head of US Creators & Content of Paris-based influencer marketing agency Octoly, I was tasked with strengthening our connection with the US-based community as well as strategizing collaborations and partnerships with top beauty and wellness brands. #OctolyTakesLA was one of a few different stops on our tour, where my team created localized events where creators and brands could mix and mingle.

This Santa Monica-based event brought together 30 local influencers and partnered with Diptique, Clarins, Make Up For Ever, and MVMT.

In addition to pop-up installations from partnering brands, we hosted speakers such as Rebecca Alexander, Founder and President of Socialyte, and Serena Saitas from Crash the Glass, as well as a panel from makeup experts and industry insiders.

The result?

880K Interactions  / 518 Instagram Stories / 102 Average Mentions/Brand