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brand services
I partner with brands, agencies, and founders to shape campaigns, content, and creative direction that actually evokes emotion. Whether you're heading into a launch, navigating a rebrand, or need a senior creative partner to anchor your team, this is where we start.
Not sure where to start?
Brand or agency heading into a launch, rebrand, or campaign →
Campaign & Content Strategy
Brand that needs clarity on voice, narrative, and messaging architecture →
Brand Voice & Story Guide
Growing team that needs ongoing creative leadership →
Fractional Creative Director
Campaign & Content Strategy
Some campaigns perform. The best ones linger. If you have a pitch to win or a launch that deserves to land that way, you need a storyteller in the room. (Hi, that’s me.)
This is strategic, conceptual, and advisory work. I partner with your team to sharpen your creative direction, clarify your messaging, and build campaigns rooted in cultural truth rather than of-the-moment trends. My background spans copy, content, strategy, and creative direction, which means I can hold the whole picture, not just one corner of it.
What you walk away with isn't finished copy. It's a defined point of view, a narrative ecosystem your team can scale, and a strategic foundation that makes every future creative decision faster and more intentional.
This is ideal for:
Brands in the middle of a launch, rebrand, or creative pivot who need someone to organize the chaos into something that moves people.
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You have a launch coming and the messaging still isn't landing the way it should
You're in a rebrand and everything feels disconnected
You want a content series with a real editorial POV, not just a content calendar with posting dates
Your campaign concepts are solid but they're not adding up to something that feels cohesive
You're building something culturally resonant and need a partner who moves in that world, not just adjacent to it
You keep briefing different freelancers and walking away feeling like something essential got lost in translation
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A campaign or content direction your team can actually hold, not a deck that lives in a folder and never gets used
A cultural and identity lens that most agencies can't offer, built from 13+ years working across beauty, wellness, lifestyle, and tech with a multicultural POV baked in
Creative that builds belonging, not just awareness
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Starting at $12K
Engagements typically run 4-8 weeks, depending on scope. A focused launch campaign or messaging suite moves faster. A full content ecosystem or campaign with multiple touchpoints takes longer. We define the timeline together during our consultation call to make sure that it works for your launch window.
Monthly payment structures are available (inquire during consultation call)
Brand Voice & Story Guide
Your brand is about to say something to the world. Before it does, let's make sure it sounds like you.
This is for the brand that has the vision and the values, but when it comes to articulating it across campaigns, channels, and teams, something gets lost in translation.
I go beneath the polish to find the narrative that makes your brand stand out in the crowd, then create a guide that is so clear that anyone on your team can hold it without needing you in every creative conversation.
This is ideal for:
Brands preparing for a rebrand, a new campaign era, or any moment where your content has started to feel inconsistent, diluted, or like it belongs to the old version of you.
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You're about to rebrand and need to define the voice before the creative work begins
Your team is writing in five different voices and nothing sounds cohesive
Your brand has evolved but your content still sounds like who you used to be
You're launching something new and need the messaging foundation before campaigns start
You're new to market and need to establish a voice from the ground up
Your existing voice guidelines are too generic to actually be useful
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Tone of voice & messaging themes
Brand narrative & story framework
Content pillars & editorial direction
Voice guidelines your team can actually use
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Starting at $8,000
Scope and timeline vary based on brand size and depth of discovery needed. This work often serves as the foundation for a Campaign & Content Strategy engagement.
Monthly and bi-weekly payment structures available (we can chat about this during our consultation call).
Fractional Creative Leadership
I step in as a fractional Creative / Editorial / Content Director, partnering closely with you to shape voice, messaging, campaigns, and content direction at a director level.
Engagements are consulting-led, focused on clarity, direction, and ideation.
This is ideal if you’re:
Leading a growing brand that needs experienced guidance across campaigns, content, and voice from a full 360-degree view
Launching initiatives that require creative cohesion across teams and channels
Looking for a strategic partner to guide decision-making without hiring full-time
Tired of briefing freelancers and losing the thread between strategy and execution
Building toward something culturally significant and need a creative lead who understands that world
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Strategic Creative Leadership: High-level guidance across campaigns, content, messaging, and brand voice aligned with your business goals, culture, and audience.
Voice & Messaging Oversight: Audit of existing content and campaigns to ensure authenticity and alignment with your brand story. Refinement of messaging for campaigns, social, website, launches, and events.
Campaign & Content Planning: Content strategy and campaign structures. Creative direction for upcoming launches or activations. Content calendars, editorial plans, and high-level production guidance.
Cross-Channel Alignment: Oversight of messaging across social, website, and marketing. Guidance on how content lives across channels while keeping brand integrity intact. Influencer and collaboration guidance that feels authentic.
Creative Partnership Sessions: Regular 60–90 min sessions to review campaigns, brainstorm, and advise. Ongoing access to senior creative thinking when strategic questions arise, not just at scheduled check-ins.
Optional add-ons: Brand voice evolution, campaign narrative development, strategic content frameworks
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Day-to-day content creation or execution (unless scoped separately)
Hands-on copywriting or production beyond advisory guidance
Project management
For execution support, a separate scope is required.
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Starting at $8,000 / month
3-6 month retainer recommended for maximum impact
Bi-weekly and monthly payment structures are available (we can chat about this more during consultation call)
Custom Projects
If what you see here sparks some inspiration but doesn’t quite fit your needs, no worries! We can create a custom engagement that’s completely tailored to your brand’s story, your voice, and the impact you want to make. Together, we’ll define the scope, deliverables, and investment so it feels both meaningful and aligned with your goals.
I also work with creatives
Perhaps there’s a different door that would interest you. If you're a creative looking for community, workshops, or a strategy session for whatever you're building, this one's for you.
FEATURED WORK
Hi, I’m Danielle.
I help people + brands reclaim their voice and turn what’s unexpressed into culture-shifting work.
I'm an award-winning creative director and storyteller with 13 years of experience working at the highest levels of brand and editorial, with clients such as eBay, ELLE, ClassPass, and NYFW. I bring that same senior-level thinking and cultural depth to every engagement, whether we're together for a single session or a six-month retainer.
If you’re looking to dive beneath the surface and create stories, brand moments, and experiences that actually dig deep — beneath all of the performative polish — well, then, you’re in the right place. Let’s definitely connect.