Let’s get this party started.

My secret sauce blends my editorial background with cultural strategy and intuituion.

I don’t believe in one-size-fits-all frameworks or surface-level messaging. I help clients uncover the deeper story beneath the polished exterior — the perspective, tension, or truth that makes their work compelling.

This work is as much about discernment as it is about creation. We slow down, listen closely, and build from what’s real — so the end result feels alive, resonant, and unmistakably yours.

Brand storytelling is how a brand communicates its values, perspective, and purpose through narrative — not just what it sells, but why it exists and what it believes.

In a crowded market, features and aesthetics are easy to copy. Story is not. Strong brand storytelling creates emotional connection, builds loyalty, and helps people see themselves reflected in a brand. It turns passive audiences into engaged communities.

I approach brand storytelling through an editorial and cultural lens, helping brands move beyond surface-level messaging to uncover the deeper truths that make their stories compelling, differentiated, and worth paying attention to.

I take on projects that sit at the intersection of culture, story, and strategy.

This includes brand foundations and messaging, creative direction for campaigns and launches, content and editorial strategy, and ongoing fractional creative leadership. I work with brands and individuals who are ready to clarify their voice, deepen their perspective, and communicate with intention — not just polish.

Some clients come to me at a moment of transition: a pivot, a rebrand, a launch, or a shift in identity. Others need ongoing support to ensure their messaging, content, and creative work stay aligned as they grow. In both cases, my role is to help surface what’s true, shape it into a clear narrative, and guide how it shows up in the world.

I’m best suited for projects that value depth, thoughtfulness, and cultural relevance — and for partners who want their work to resonate, not just perform.

I work with brands, founders, and creatives across a variety of industries including beauty, wellness, lifestyle, culture, and tech — particularly those who care deeply about meaning, impact, and community.

My clients are often vision-led, values-driven, and culturally curious. They’re less interested in chasing trends and more focused on building something lasting, thoughtful, and resonant. While industries may vary, the through-line is a desire to communicate with clarity, depth, and intention.

Both!

I work with both brands and individuals, especially creatives, founders, and multi-hyphenates who are building something of their own.

For individuals, the work often centers on voice, positioning, and storytelling, helping them articulate what they do, what they stand for, and how to communicate that with confidence. For brands, the focus expands to strategy, campaigns, and creative leadership.

In both cases, the goal is the same: clarity, alignment, and expression that feels true.

A creative director shapes the overall vision, voice, and creative direction of a brand so everything feels cohesive, intentional, and aligned with its values.

Beyond aesthetics, a creative director guides how a brand shows up in the world — from messaging and campaigns to content, storytelling, and tone of voice. They connect strategy to execution, ensuring ideas aren’t just beautiful, but meaningful, resonant, and culturally relevant.

In my work, creative direction sits at the intersection of culture, story, and strategy. I help brands clarify what they stand for, articulate what they want to say, and translate that into creative work that builds connection, trust, and long-term relevance.

Fractional creative direction is a part-time, ongoing creative leadership model where brands get high-level direction without hiring a full-time creative director.

It’s ideal for growing brands, founders, and teams who need strategic oversight, clarity, and consistency across messaging, campaigns, and content — but don’t need (or want) a full-time hire. Fractional support allows for flexibility while maintaining a strong creative through-line.

As a fractional creative leader, I step in as a strategic partner — guiding vision, shaping voice, and collaborating closely with teams to elevate creative work, build cultural relevance, and ensure the brand stays aligned as it evolves.

Brand strategy defines who you are and what you stand for. Marketing strategy defines how you promote it.

Brand strategy focuses on voice, values, positioning, perspective, and long-term direction. It’s the foundation that ensures everything a brand creates feels cohesive and intentional. Marketing strategy, on the other hand, focuses on channels, tactics, and campaigns used to reach an audience.

Without a strong brand strategy, marketing efforts can feel scattered or hollow. My work often starts with brand strategy so marketing and content efforts are rooted in something true, aligned, and sustainable.

Timelines vary depending on the scope of work, but most foundational brand strategy projects take between 8 weeks to 3 months, while ongoing creative direction is structured as a monthly or quarterly retainer.

Some clients come in needing clarity and direction, others need sustained leadership as their brand grows and evolves. I design timelines that allow for depth, reflection, and intentional decision-making — not rushed outputs.

Pricing depends on the scope, depth, and level of ongoing support required.

Foundational brand strategy projects typically start at a set investment, while ongoing creative direction is offered through monthly retainers. This structure allows clients to receive consistent, high-level guidance without the commitment of a full-time hire.

All projects begin with a conversation to ensure alignment and determine the right level of support.

Reach out through my contact form with a few details about your project or idea. From there, we’ll schedule a quick intro call to see if we’re the right fit and discuss how I can best support your goals.