Culture. Connection. Voice.

Storytelling Beyond the Surface

I help brands, founders, and creatives uncover their authentic voice, rewrite narratives, and shine a spotlight on voices too often left out of the story.

Work with me

past clients include

eBay logo with lowercase letters in red, blue, yellow, and green.
ClassPass logo with blue text and symbol on a white background.
Black background with the word "ELLE" in large white letters in the center and a smaller logo above it.
Black background with large white stylized letters forming 'NY' and 'F' overlapping, and the text 'THE SHOWS' below.
The Olay logo in black text on a white background
TRESemmé logo in white text on a black background
Lululemon logo with text
Close-up of a fossilized spiral shell with visible growth lines and cracks. 
We’re building legacies here.

For me, storytelling isn’t just about strategy or sales. It’s about connecting community and culture in ways that feel meaningful. In my work, I explore what it means to build legacies—turning outdated narratives into fresh, heart-centered ideas, crafting content that feels soulful, and connecting people closer to their authenticity.

Close-up of a fossilized ammonite shell, showing a spiral pattern with fine lines radiating from the center.

CORE SERVICES

CAMPAIGNS: From global activations to grassroots launches, I concept and lead campaigns that merge strategy, storytelling, and culture. With experience in developing full-scale campaigns from start to finish, we’ll create work that not only reaches audiences but resonates on a deeper level.

A black silhouette of a person climbing a ladder against a white background.

CONTENT STRATEGY: Behind every powerful story is a strategy that ensures impact. By identifying your content pillars, storytelling opportunities, and key platforms, I build frameworks that help brands show up with purpose.

A loudspeaker mounted on a white plastic stand with an orange interior, placed on a flat surface.

BRAND VOICE & COPYWRITING: Words shape how people see you. I help you find the right ones so that you can attract the audience of your dreams. We’ll hone your brand’s voice and craft copy that not only grabs attention but builds trust and long-lasting connections.

A silhouetted person climbing a ladder against a clear sky.

EXPERIENCES & COMMUNITY BUILDING: I bring storytelling off the page and into real life. From producing influencer marketing activations for global brands to curating community experiences at experiential agencies, I design events that spark conversations and forge genuine connections.

Silhouette of a bird perched on a branch, with leaves and flowers, against a pale background.

HOW I CAN HELP

  • IF YOU'RE A BRAND

    Big campaigns fall flat when they lack soul. I partner with forward-thinking brands to create campaigns, content, and messaging that go beyond the surface—building emotional resonance, cultural relevance, and meaningful connection with your audience.

    i'm a brand

  • IF YOU'RE A FOUNDER OR CREATIVE

    Whether you’re a startup founder hesitant to put yourself out there or a seasoned creative who’s lost touch with your spark, your story deserves to be told. I help you find the golden thread in your voice (and your work) and bring it all to life.

    i'm a creative

explore my portfolio

A close-up view of a Cartier women's wristwatch with a rectangular face, Roman numerals, and a diamond-studded gold bezel.
A woman with curly hair wearing a blue blazer and matching pants, a colorful patterned shirt, and carrying a tan handbag standing against an ornate yellow wall.
Colorful mural on a building featuring a woman with curly hair, wearing a hat, and holding a spoon, with abstract shapes and food items in the background.
View past client work

Hi, I’m Danielle.

I’m an award-winning creative director, copywriter, and content strategist with over 13 years of experience shaping narratives for some of the world’s most recognizable brands. Coming from a multicultural background, it’s in my nature to approach every story with curiosity––about culture, identity, and the ways creativity shapes how we see the world.

From developing glossy eBay campaigns to capturing boots-on-the-ground content for New York Fashion Week, I’ve learned that the stories worth telling are the ones that bleed authenticity. They linger on our mind long after we scroll away. They remind us we’re human.

A little about me…
My story