Hey, I’m Danielle.

I’ve always been totally captivated by the power of story. One line, one image, even one moment can completely shift our world. My multicultural background has shaped my perspective and how I create. I’m naturally curious about people, culture, and identity––and I believe that diverse voices not only hold a place in today’s landscape, but are essential for where we’re going next.

Black and white portrait of an Asian woman with long dark hair, wearing a dark top and a necklace, smiling subtly against a plain background.

Let's connect

I’m an award-winning creative director, copywriter, and content strategist with 13+ years of experience crafting stories for some of the most renowned brands in the biz.

My journey has taken me from developing campaigns for ELLE magazine and leading creative teams in Paris, to partnering with global powerhouses like Amazon and eBay—climbing to the tippy top of the corporate ladder and checking off so many bucket list items along the way.

But somewhere along that climb, something inside me shifted. I watched big-budget campaigns fall flat because they lacked soul. I saw buzzy brands play it too safe, watering down their messaging until it was just a sad little puddle. My years in the corporate world taught me that surface-level storytelling doesn’t move people. Authenticity does.

Woman sitting on stone ledge, eating ice cream, wearing sunglasses, white dress, black sandals, with a black purse, against an old stone wall.

At the crux of relentless ambition and total burnout, I realized I no longer wanted to climb that proverbial ladder.

I wanted to tell stories that mattered. Stories that celebrated individuality and identity. Stories that brought culture into the conversation, pulled up new seats to the table, and elevated diverse voices.

I took my decade-plus experience working with large global companies and pivoted to bringing my passion for stories to mission-driven brands, founders, and creatives, on my own terms.

Now, I craft concepts, content, and campaigns that foster a sense of belonging and build lasting communities. And I help box-shattering brands and female-identifying creatives break free from playing small.

Whether you're an impact-driven business struggling to stand out in the crowd, or a seasoned multihyphenate who's lost touch with what makes you unique, your story deserves to be heard—authentically, boldly, and unapologetically.