Various brands
Influencer Campaign
Work Samples
→ Narrative Strategy & Brand Voice
→ campaign concept & development
→ Creative Direction
→ cOPYWRITING
This is just a small sampling of narrative work that I have done for a variety of brands over the past decade. More samples available upon request!
→ Campaign concept & development
→ Content strategy
→ Copy & messaging
→ Influencer management
Forever 21
UNWRAP YOUR GAME feat. Nick Young
To help bring brand awareness and affinity to Forever 21’s mens brand, 21Men, during the busy holiday period we partnered with LA Lakers’ Nick Young to create a video campaign that connected his charismatic sense of humor and elevated fashion sense with our millennial male audience. By working with an athlete our audience already knew and loved, we were able to put 21Men on the map as a brand young men could covet, while cracking a few cheesy jokes.
The "Unwrap" campaign was created for the holiday season and featured then-couple Nick Young and Iggy Azelea. Nick Young's "Unwrap Your Game" garnished the most industry attention and was featured on USA Today, Sport's Illustrated, ESPN, Yahoo News, and NBC News.
For this campaign, I worked alongside the GCD to concept the overarching story of Forever 21's Holiday campaign and wrote all the copy throughout the various touchpoints (E-Commerce, Marketing, Digital Marketing, Video, Social Media). I also worked with the Video Director to concept, storyboard, and write the script for the campaign videos.
TRESemmé
TRESemmé wanted to introduce a new product line and educate consumers on how reversing their traditional haircare routine could leave hair sleeker, softer, and healthier than ever before. To help bring mass appeal and cultural relevance to the campaign, we partnered with Chrissy Teigen, whose relatable personality, effortless beauty, and strong connection with millennial women made her the ideal face for challenging traditional beauty “rules.” I created the concept “Reverse Your Routine” along with the “Reversing the Rules” calendar for ELLE magazine, helping position the launch as both educational and culturally conversation-worthy.
BALLY x
ELLE MAGAZINE
Coinciding with the launch of Bally's newest bag, SUZY, my team was tasked with creating a 360-degree, fully integrated campaign that would profile 3 tastemakers and their unique perspectives to tell the story of how style transcends far beyond the clothes and accessories you where. It's a way of life.
→ Campaign concept & development
→ Content strategy
→ Copy & messaging
→ Influencer management
OPI
OPI wanted to position GelColor with ProHealth Technology as a healthier alternative for consumers who didn’t want to sacrifice nail health for long-lasting manicures. To help bring credibility and cultural relevance to the launch, we partnered with Hannah Bronfman, a wellness-focused tastemaker whose fast-paced lifestyle and authentic approach to beauty made her the ideal voice for the campaign. By aligning the product with someone already trusted in the wellness space, we were able to reinforce OPI GelColor as a beauty breakthrough for modern women who care about both performance and self-care.
La Marca Prosecco
La Marca Prosecco wanted to stand out during the crowded holiday entertaining season by positioning the brand as a stylish staple for modern hosts. To bring the campaign to life, we partnered with Danielle and Laura Kosann, whose fashion-forward yet approachable take on food, entertaining, and lifestyle made them the perfect voices to inspire millennial consumers. The “Holiday Party Remix” campaign encouraged audiences to rethink traditional hosting with unexpected entertaining ideas, playful prosecco pairings, and elevated seasonal styling — helping position La Marca as the go-to drink for chic holiday gatherings.
The Creators Salon
Creators Salon is an immersive L.A. experience for women creators in beauty and wellness, designed to spark connection, collaboration, and visibility. I led the development of the event, which featured impact-focused panels, fireside chats, brand demos, and curated networking moments.
The experience brought together artists, founders, and cultural voices for intimate conversations and exchange, blending editorial storytelling with real-world community building. Each gathering amplifies authentic voices and gives women a platform to share their work, ideas, and lived experiences.
At its core, Creators Salon is about building space for creativity to meet community—where women can inspire each other, form meaningful connections, and move their work forward together.
→ creative direction
→ event concept & curation
→ voice, content & messaging
MORE WORK SAMPLES
