Cedars-Sinai

heRE. For L.A.

→ campaign concept & development
→ copy & messaging
→ cONTENT STRATEGY

“Here. For L.A.” is Cedars-Sinai’s city-wide community initiative, connecting Angelenos to health resources, educational programs, and neighborhood-based care. Over the past year, the campaign has amplified the hospital’s mission through interactive events, storytelling, digital content, and a fully refreshed website, making healthcare more accessible and engaging for communities across Los Angeles.

The Challenge

Cedars-Sinai needed to showcase its community impact in a way that felt human, approachable, and meaningful. The organization wanted to unify 49 initiatives and 200+ community partnerships under one cohesive narrative, engage diverse audiences, and bring healthcare access and education directly to neighborhoods across the city.

I led the creative messaging and storytelling across digital, social, and in-person experiences to unify Cedars-Sinai’s community initiatives under one compelling, human-centered narrative.

Campaign Concept: Defined the overall narrative and messaging, positioning Cedars-Sinai as an accessible, community-focused partner committed to health equity, education, and representation.

Website Refresh: Wrote the full microsite copy, highlighting initiatives, featured stories, resources, and events. Ensured content clearly communicated the impact of Cedars-Sinai’s work in communities.
Social Media & Newsletter: Crafted posts and emails that amplified community stories, spotlighted local partnerships, and promoted events.
Event Collateral: Developed copy and creative direction for interactive activations, including S.T.E.A.M. events, health fairs, and youth engagement programs.

The Solution

The Impact

The campaign engaged thousands of Angelenos, strengthened Cedars-Sinai’s presence in neighborhoods citywide, and highlighted measurable outcomes that demonstrate real community change.

Strengthened Cedars-Sinai’s brand as a trusted, approachable partner in local healthcare and education.

Highlighted measurable community outcomes: $27M in grants and sponsorships, 170 local locations, 49 initiatives, and 200+ community partnerships.
Created lasting, shareable stories from real Angelenos, demonstrating the tangible impact of the hospital’s programs on health, education, and opportunity.