IMG FASHION
NYFW: THE SHOWS
→ LIVE EVENT PRODUCTION
→ CONTENT DIRECTION
→ REAL-TIME STORYTELLING
→ ON
I was brought on to help IMG (owner of NYFW) create on-site, in-real-time content during NYFW: The Shows September 2019 and February 2020. Content creation included daily blog posts recapping the top shows; photography curation, caption creation, and strategic posting for Instagram; live Instagram Stories featuring runway, BTS, and interviews with celebrities and talent.
The Challenge
NYFW moves fast. With runway shows, backstage moments, talent, live programming, and branded content all unfolding at once, the challenge was to capture the energy of the event in real time without losing the larger story.
NYFW: The Talks
On-site production and video team management across NYFW’s live programming.
The Solution
For two seasons of NYFW: The Shows, I worked on-site with IMG across live event production and content, managing production and video teams to keep coverage moving smoothly while making sure the most important moments were captured.
Alongside production, I helped shape real-time storytelling across editorial and social touchpoints — from backstage access and interviews to runway moments and daily coverage — translating the physical experience of Fashion Week into content for audiences beyond the room.
The result was a cohesive stream of storytelling that connected the live event to its wider digital audience while preserving the pace, access, and cultural energy of NYFW.
Managed photo and video teams on-site, coordinating coverage across runway shows, backstage moments, talent, and live programming to keep the experience running smoothly while capturing the story in real time.
The Impact
Across two seasons, the work helped turn the pace and energy of NYFW into a cohesive stream of real-time storytelling — extending the live experience beyond the venue and giving audiences a closer look at the people, moments, and culture surrounding Fashion Week.
Captured and shaped the story of NYFW as it unfolded — from backstage access and runway moments to talent interviews and social content designed to bring audiences inside the experience in real time.
