Cedars-Sinai
heRE. For L.A.
→ campaign concept & development
→ copy & messaging
→ cONTENT STRATEGY
“Here. For L.A.” is Cedars-Sinai’s city-wide community initiative, connecting Angelenos to health resources, educational programs, and neighborhood-based care. Over the past year, the campaign has amplified the hospital’s mission through interactive events, storytelling, digital content, and a fully refreshed website, making healthcare more accessible and engaging for communities across Los Angeles.
The Challenge
Cedars-Sinai needed to showcase its community impact in a way that felt human, approachable, and meaningful. The organization wanted to unify 49 initiatives and 200+ community partnerships under one cohesive narrative, engage diverse audiences, and bring healthcare access and education directly to neighborhoods across the city.
I led the creative messaging and storytelling across digital, social, and in-person experiences to unify Cedars-Sinai’s community initiatives under one compelling, human-centered narrative.
Campaign Concept: Defined the overall narrative and messaging, positioning Cedars-Sinai as an accessible, community-focused partner committed to health equity, education, and representation.
Website Refresh: Wrote the full microsite copy, highlighting initiatives, featured stories, resources, and events. Ensured content clearly communicated the impact of Cedars-Sinai’s work in communities.
Social Media & Newsletter: Crafted posts and emails that amplified community stories, spotlighted local partnerships, and promoted events.
Event Collateral: Developed copy and creative direction for interactive activations, including S.T.E.A.M. events, health fairs, and youth engagement programs.
The Solution
Bringing “Here. For L.A.” Into the Community
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Lotus Festival
Created the experiential concept and co-developed activations rooted in the culture of the festival, shaping the storytelling and copy across the experience to make Cedars-Sinai’s presence feel meaningful to the community.
Concept · Activation Ideation · Narrative · Copy
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KJLH's Women's Health Expo
Helped develop an experiential concept centered on heart health, weaving one patient’s story throughout the space to make the issue feel personal, urgent, and actionable for the community.
Concept · Activation Ideation · Narrative · Copy
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S.T.E.A.M. Field Day at SoFi Stadium
Connected art and health through a custom hat-making activation for kids, while shaping the environmental messaging and copy across Cedars-Sinai’s presence at the event.
Activation Concept · Experiential Copy · Environmental Messaging
The Impact
The campaign engaged thousands of Angelenos, strengthened Cedars-Sinai’s presence in neighborhoods citywide, and highlighted measurable outcomes that demonstrate real community change.
Strengthened Cedars-Sinai’s brand as a trusted, approachable partner in local healthcare and education.
Highlighted measurable community outcomes: $27M in grants and sponsorships, 170 local locations, 49 initiatives, and 200+ community partnerships.
Created lasting, shareable stories from real Angelenos, demonstrating the tangible impact of the hospital’s programs on health, education, and opportunity.
Agency: Think True
Client: Cedars-Sinai
Creative Copy & Messaging Lead: Danielle Robles
Creative Design Lead: Lauren Ruiz
Account Director: Kyle Oshiro
Senior Account Director: Brionna Simons