ELLE x BALLY

STYLE IS MORE THAN WHAT YOU WEAR

Coinciding with the launch of Bally's newest bag, SUZY, my team was tasked with creating a 360-degree, fully integrated campaign that would profile 3 tastemakers and their unique perspectives to tell the story of how style transcends far beyond the clothes and accessories you where. It's a way of life.

→ Campaign concept & development
→ Content strategy
→ Copy & messaging
→ Influencer management

The Challenge

With the launch of Bally’s newest handbag, SUZY, the brand needed a campaign that went beyond traditional product promotion. The goal was to introduce SUZY as more than an accessory — to position it as a symbol of modern sophistication and personal expression. The challenge was to tell a lifestyle-driven story and tap into culture, individuality, and taste, elevating the product through the lens of style as a way of life, not just something you wear.

The Solution

We concepted and executed a fully integrated campaign centered around three influential tastemakers, each representing a distinct point of view on style, creativity, and modern luxury. Through editorial-forward storytelling, intimate interviews, and rich visual narratives, we explored how each woman lives and expresses style in her own world with SUZY as a natural extension of that identity.

From casting and creative development to script direction and on-set brand storytelling, we built a campaign that blended fashion, culture, and personal narrative, positioning SUZY as an iconic staple for women who lead with individuality and taste.

The Impact

The campaign introduced SUZY with cultural relevance and emotional depth, strengthening Bally’s position in the luxury accessories space and connecting the bag to a lifestyle rooted in confidence, creativity, and self-expression. By centering real women and real perspectives, the work resonated authentically with Bally’s audience, elevating both the product and the brand’s modern point of view.