For the launch of new color and styling products, cutting-edge hair care brand Wella tasked my team to create service-oriented content that would resonate with a cool, hip millennial audience. I paired model Chloe Nørgaard with the brand for this project since she not only embodies the edgy, cool-girl lifestyle but is well known for her colorful hair on the runway. With Chloe, we created 3 live tutorial videos--one coloring her hair, and 2 styling--with Wella top artists to bring the products to life. In addition to casting, I wrote the video script and all content to appear in-book, on digital sites, and on social media channels.
Video series + advertorials created appeared in 2 issues of ELLE print magazine, ELLE.com, ELLE's social channels, Wellausa.com, and Wella's social channels.
Project Roles: Copywriter, Casting Director
Video Director: Vessel Creative/Collin Palmer