For this project I wrote all copy, casted the shoot, and scripted the videos. Wanting to create a campaign with scale and a larger reach, OLAY decided to align with ELLE's annual Women in Television issue. To amplify impressions and social conversation, I selected four diverse actresses of different age ranges to share their stories of beauty both on and off the screen, and what being beautiful means to them. Each actress was paired with a different collection of OLAY products and was asked a unique set of questions on-set to gather insight on the role "beauty" plays in their life and how it transcends far beyond the surface. Content collection includes videos, ELLE magazine print across multiple issues, ELLE social media, banner ads on ELLE.com, and OLAY social media channels.
Project Roles: Content Producer, Copywriter, Casting Director