For influencer marketing startup Octoly, I was brought on to help re-brand the French company’s digital presence, to create a content strategy and editorial calendar, and to build a community of US influencers and tastemakers.
I wrote all copy for digital re-branding, introduced a new editorial line for the blog and all social platforms, and launched global Instagram and YouTube channels. I grew Octoly’s Instagram following 53% + brought 32 events and 4 partnerships to the US market within the first 6 months.
Roles: Creative Director, Content Strategist, Producer, Copywriter, Speaker, Event Director
Below: Website rebranding, Octoly Magazine (blog), global Instagram account, and event recap videos.