I was brought on to help IMG (owner of NYFW) create on-site, in-real-time content during NYFW: The Shows September 2019 and February 2020. Content creation included daily blog posts recapping the top shows; photography curation, caption creation, and strategic posting for Instagram; live Instagram Stories featuring runway, BTS, and interviews with celebrities and talent.

Here is a small sampling from the breadth of work created for September 2019 and February 2020 NYFW.

Client: IMG

Senior Digital Director: Kristen Hammond

Digital Content Manager: Danielle Robles

Photographers: Don Stahl, Johnny de Guzman, Caroline Cuse, Alyssa Greenburg, Johanna Siring