I was the only copywriter on this project. I worked directly with the Creative Director to concept the overarching story of Forever 21's Holiday campaign and wrote all the copy throughout the various touchpoints (E-Commerce, Marketing, Digital Marketing, Video, Social Media). I also worked with the Video Director to concept, storyboard, and write the script for the campaign videos. Nick Young's "Unwrap Your Game" video was featured on USA Today, Sport's Illustrated, ESPN, Yahoo News, and NBC News.
Project Roles: Content Director, Producer, Copywriter, Creative Strategist
Company: Forever 21