Coinciding with the launch of Bally's newest bag, SUZY, we were tasked with creating a 360-degree, fully integrated campaign that would profile 3 influencers and their unique styles to appeal to a millennial audience. I casted, produced, wrote, and art directed (alongside video director Evaan Kheraj) all content.
Content collection includes: 3 styling videos on ELLE.com and Bally, 2 articles on ELLE.com, 3 animated GIFs, 3 additional video clips to be used on social media, and 9 Instagram posts. All content appears on ELLE.com, Bally.com and both brands' social channels.
Project Roles: Copywriter, Content Strategist, Producer, Casting Director
Photography + Video: Evaan Kheraj