Coinciding with the launch of Bally's newest bag, SUZY, my team was tasked with creating a 360-degree, fully integrated campaign that would profile 3 influencers and their unique styles to appeal to a millennial audience.
I casted, produced, wrote, and directed all content.
Client: Bally
Creative Director: Sara Roberts
ACD: Danielle Robles
Video Director/Photograpger: Evaan Kheraj