Original content was created for Forever 21's new Activewear launch. Content included a 3-part video series for cross-channel integration. Creative directed and produced videos, a newsletter, and an on-camera interview with top model Shanina Shaik. In addition, original copy was created for all in-store and online marketing assets.
Project Roles: Creative Director, Producer
Company: Forever 21
(Video Director: Mitch Lemos)