Original content was created for Forever 21's new Activewear launch. Content included a 3-part video series for cross-channel integration. I creative directed and produced videos, a newsletter, and an on-camera interview with top model Shanina Shaik. In addition, original copy was created for all in-store and online marketing assets.

Client: Forever 21

Creative Director: Danielle Robles

Video Director: Mitch Lemos